The best time to launch a blog post

Understanding the best time to launch a blog post is a tricky thing to do, as the internet is a global phenomenon which transcends all time zones. However, we have a few top tips to help you get the most out of your blog posts and ensure that they are seen and linked to by as many people as possible at any given time.

In terms of popularity, studies show that the most popular times for blog posts (GMT) are midnight-2am and 4pm-10pm. In terms of the most popular days, it’s pretty even but Tuesday and Thursday come out just above the other days in terms of posting popularity. Are they the best times and days to post, though?
If you plan to tweet with your blog post, a recent study showed that 4.01pm is the best time to tweet if you want to be noticed. After that, 11am-12pm should be considered. The same survey showed that half of people read every tweet, with 20% only reading the last 20 or so tweets.
During the 11am-12pm and 4pm-5pm windows, there are between 17% and 20% more users reading tweets than sending them. Between 7pm and 8pm, however, this margin reduces to just 2%, meaning people are more interested in tweeting than reading your tweets.

Friday afternoons are always a good time to post, as people tend to get towards the end of their working weeks and browse on the internet. For this reason, the lunchtime hours also work well. However, your blog may be focussed on a particular niche which means a specific time is best for you.
Try different times and different days and see what works best for you. There are no hard and fast rules, but studies tend to show pretty conclusively that the 4pm-5pm window and Mondays and Fridays tend to work well for a large number of bloggers around the world.

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